Maruti looks to retake market share with new models

Maruti Suzuki India (MSIL) said on Thursday that it is conscious of its market share falling and to fix that it will introduce new and right products. The company’s overall share in the Indian passenger vehicle market had come down to 43.4 percent in FY22 from nearly 50 percent earlier, mainly due to decreasing sales of small cars.

“We realize that, so we are fixing this. That’s why we are going to introduce some new products into this segment (SUV). we don’t give any specific numbers, but obviously, in order to achieve our goal, we have to have the right product in all segments and we have to get some market share in all segments, and that is what we are going to,” said, Hisashi Takeuchi, Managing Director and Chief Executive Officer, MSIL.

The company introduced the all-new Brezza, priced between ₹8 lakh and ₹13.96 lakh (ex­showroom, New Delhi). While the manual versions are priced between ₹8 lakh and ₹12.46 lakh, the automatic variants start between ₹10.97 lakh and ₹13.96 lakh (all ex­showroom prices, New Delhi). Built on Suzuki’s signature TECT platform, the new Brezza uses high tensile steel, offering more torsional rigidity and improved handling, leading to enhanced overall vehicle safety, the company said.

It offers six airbags, an electronic stability program (ESP) with hill hold assist as standard across all variants, and 20+ safety features such as reverse parking sensors, a highspeed alert system, and an Isofix child seat restraint system. MSIL said it has received 45,000 bookings already, and the company has the capacity to produce 10,000 units a month, thereby resulting in a waiting period for the model.

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