FMCG companies predict a 5–15% increase in summer sales; which products will do well and who will purchase them?

FMCG firms anticipate a 5–15% increase in demand for a variety of items, including those in the snacking, beverage, ready-to-eat package, rice product, and soap categories, due to the early start of summer this year. “For the next three months, we anticipate at least a 15% increase in demand. The need for snack items typically…

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OZiva’s majority stake will be acquired by HUL, along with 19.8% of Wellbeing Nutrition.

Hindustan Unilever, a major FMCG company, entered the health and wellbeing market by making strategic investments in Nutritionalab’s Wellbeing Nutrition and OZiva from Zywie Ventures. HUL would pay ‘264 crore in cash to acquire a 51% interest in OZiva through a combination of primary infusion and secondary buy-outs. HUL stated that the remaining 49% will…

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FMCG companies anticipate increased rural demand in the upcoming quarters.

Fast-moving consumer goods (FMCG) companies are hopeful of rural consumption improving in the coming quarters on the back of softening commodity prices, normal monsoons, and government measures. Rural volumes have largely been muted so far because of inflationary pressures impacting consumption in the regions. Commodities will have the most impact on rural volumes, according to Ritesh…

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