Hinduja group flagship Ashok Leyland has signed an agreement with Mahindra First Choice Wheels (MFCW), a leading player in the used vehicle segment, to launch an exclusive hybrid ecosystem for it’s used Commercial Vehicle (CV) business. This Phygital platform will facilitate exchange, proper disposal and purchase of old Commercial Vehicles.
With an entry into this segment, Ashok Leyland aims to streamlining the used vehicle market by leveraging its digital ecosystem, it’s existing and potential channel partners for physical interactions in over 700+ parking yards spread across the country, and other advanced technologies.
Sanjeev Kumar, Head-MHCV, Ashok Leyland said, “With the combined strength of our knowledge in CV and MFCW strength on the yards & digital ecosystem, Ashok Leyland’s association with MFCW will provide enhanced value to our customers.”
The customers will also have access to other value added services like iALERT telematics solution, Driver SAATHi skilling solution, valuation, breakdown services, fuel solutions, etc. through various digital solutions offered by Ashok Leyland.
In the fast moving world customers are always looking at keeping their fleet upgraded and plan to exchange, dispose the vehicles after 4 to 7 years, which then fuels the secondary sales as used vehicles. This will create an opportunity for Ashok Leyland to reach as many fleets and single truck owners across India, as possible, the Ashok Leyland statement said.
