FMCG: Rural demand decreases in Q2, but urban demand rises.
For the majority of fast-moving consumer goods (FMCG) companies, rural growth has remained lacklustre for the second consecutive quarter of FY24, suggesting a lag in the hinterlands’ recovery. For FMCG firms, a rebound in rural areas is crucial because over one-third of their overall sales come from these areas. According to market watchers, a strong…