FMCG companies anticipate increased rural demand in the upcoming quarters.

Fast-moving consumer goods (FMCG) companies are hopeful of rural consumption improving in the coming quarters on the back of softening commodity prices, normal monsoons, and government measures. Rural volumes have largely been muted so far because of inflationary pressures impacting consumption in the regions. Commodities will have the most impact on rural volumes, according to Ritesh…

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