After 18 months, FMCG demand recovers; 5% volume rise is anticipated in the upcoming months.

In the first few months of this year, the FMCG industry in India is predicted to rise by 5%. A Worldpanel survey claims that the industry is seeing a significant uptick because of favorable macroeconomic data.

According to Worldpanel’s December FMCG Pulse survey, food inflation is negative, inflation is low, and India’s GDP estimates have been revised upward. As a result, many manufacturers are passing these advantages on to consumers.

According to the article, consumer confidence is rising again, according to the RBI’s Consumer Confidence Index, which regulates the banking industry. Also, FMCG saw a 5.3% increase in the quarter that concluded in October, following nearly eighteen months of mediocre performance.

“This 5.3% growth is at least one percentage point higher than the growth seen in the previous quarter (i.e., the quarter ending July 2025) or the same quarter last year (i.e., the quarter ending October 2024),” the statement stated. It is the strongest growth recorded since the quarter ending April 2024.

Nonetheless, FMCG’s yearly-level growth for the moving annual turnover (MAT) in October 2025 was 4.2% as opposed to 4.9% in the prior year. The average number of shopping trips for FMCG purchases, which stayed at 157 in 2024 and 2025, was also noted in the report as having stagnated.

“India was shopping for FMCG products 139 times before COVID.” During the first year of COVID, this number dropped to 130 times due to the lockdowns. But from then on, shopping trips grew without hindrance until now, when, for the first time, we notice a standstill,” it stated.

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